Energy-Focused Digital Marketing Solutions

What we do?

At Stonechat Digital, we specialise in energy-focused digital marketing, leveraging over 20 years of experience to help businesses in the UK energy sector achieve sustainable growth. From SEO and PPC to digital PR, CRO, and web development, our tailored strategies are designed to maximise your online presence and profitability.

Led by industry experts Stefan Mustieles and Scott Byrom, our team collaborates seamlessly with your in-house or external resources, providing the expertise and tools needed to deliver results. By aligning our approach with your business goals, we create data-driven strategies that drive high-quality traffic, increase conversions, and deliver measurable commercial success.

01/

Strategic Support

Strengthen your business strategy with Stonechat Digital's bespoke strategic support services, tailored specifically for the UK energy sector. We provide expert guidance to refine your business model, enhance your competitive edge, and achieve sustainable growth.

Our approach includes:

Market Analysis: Comprehensive insights into energy market trends, competitor strategies, and customer behaviour to position your business for success.
Business Planning: Customised advice on expanding into key energy sectors such as renewables, EV infrastructure, and energy-saving technologies, identifying growth opportunities and maximising resources.
Risk Management: Proactive identification and mitigation of risks unique to the energy market, helping you reduce inefficiencies and drive profitability.
Innovation Strategy: Expert guidance on leveraging cutting-edge technologies like AI, data analytics, and automation to stay ahead in the rapidly evolving energy landscape.

02/

Digital Marketing

Boost your online presence with Stonechat Digital’s tailored digital marketing solutions, designed specifically for businesses in the UK energy sector. We connect you with your audience through data-driven strategies that deliver measurable results.

Our services include:

SEO (Search Engine Optimisation): Improving your website’s visibility for energy-specific keywords to attract high-quality, conversion-ready traffic.
PPC (Pay-Per-Click) Advertising: Developing highly targeted campaigns to generate immediate leads and sales for energy products and services, such as solar panels, EV chargers, and energy-saving technologies.
Digital PR: Building your brand’s reputation with strategic campaigns that increase awareness, credibility, and authority in the energy market.
Social Media Marketing: Engaging your audience across platforms to grow brand loyalty and spark conversations around energy efficiency and sustainability.

03/

Conversion Analysis

Turn your website traffic into tangible results with Stonechat Digital’s targeted conversion analysis services, tailored for the UK energy sector. We help you optimise every touchpoint of your customer journey to drive measurable growth.

Our services include:

Website Performance Review: Detailed analysis of your website’s usability and functionality, ensuring it caters to the unique needs of energy consumers.
Customer Journey Mapping: Identifying opportunities to enhance engagement and streamline the path to purchase for energy-related products and services.
Analytics and Reporting: Leveraging advanced tools to monitor KPIs such as lead generation, sales, and customer retention, offering actionable insights for ongoing improvement.
Optimisation Strategies: Providing tailored recommendations to improve website and campaign performance, boosting conversion rates for energy-related offerings.

04/

Commercial Optimisation

Maximise the profitability and efficiency of your energy business with Stonechat Digital’s expert commercial optimisation services. We focus on delivering sustainable growth through innovative and practical solutions.

Our services include:

Revenue Growth Strategies: Designing strategies to increase sales, average order values, and customer lifetime value across energy products like solar panels, EV chargers, and heat pumps.
Cost Reduction Analysis: Identifying opportunities to streamline operations and reduce costs without compromising quality or service.
Process Improvement: Refining workflows to create seamless experiences for your customers and greater operational efficiency.
Market Positioning: Sharpening your competitive edge by positioning your brand where and how energy consumers are most likely to engage.

Who we are?

Stefan

Director of Search

Stefan Mustieles is a highly regarded digital marketing professional with over 15 years of expertise, specialising in SEO strategy. Known for his technical SEO skills, Stefan excels at crafting strategies that align with Google’s evolving algorithms to maximise online visibility and performance.

He has worked with leading brands like MoneySupermarket.com and Shop Direct, where he played a key role in enhancing their digital presence. Now as co-founder of Stonechat Digital, Stefan leverages his deep expertise to drive measurable growth for businesses in the UK energy sector.

Scott

Strategist

With over 20 years in digital marketing and energy, Scott Byrom has led at brands like MoneySupermarket.com and launched MoneySavingExpert’s ‘Cheap Energy Club’. In 2019, he co-founded Stonechat Digital to provide strategic, energy-focused digital solutions and serves as CEO of TheEnergyShop.com, an Ofgem-accredited comparison site.

Regularly featured in print and TV as a leading energy expert, Scott helps businesses scale efficiently and achieve measurable success.

What our clients say

"In-depth understanding of digital marketing"

Working with Stonechat Digital for an extended period has been a highly rewarding experience. Their dedication to enhancing our online presence through strategic SEO has led to a notable increase in our search engine rankings and sales. The team at Stonechat Digital combines professionalism with an in-depth understanding of digital marketing, tailoring their approach to meet our evolving needs.

Broadway Basketeers

"An absolute pleasure and an exciting adventure"

I've had the pleasure of working with Stonechat Digital for nearly two years. During this time, the team has helped elevate my business' profile through SEO and PR-focused link-building strategies. The team is knowledgeable, professional, and the communication has always been prompt. I particularly value Stonechat Digital's agility. As the strategic goals of my business have evolved, so too has their approach.

AceOdds.com

"Decades of experience from working in the most competitive sectors"

An outstanding digital marketing agency offering first-rate SEO services. Scott and Stefan, with their extensive experience in highly competitive industries, lead a dynamic team. Their proactive approach, excellent communication, and impressive results stand out. Collaborating with them has been a delightful experience.

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