From Prototype to Powerhouse – Supercharging Partful’s Organic Growth
Stonechat Digital helped Partful evolve from an innovative 3D parts catalogue startup into one of the most visible platforms in the eMobility and Energy OEM sectors. By applying our DDPP framework – Digital, Data, Partnerships, and Platforms – we drove consistent growth in traffic, leads, and authority, helping Partful cement its position as a category leader in interactive aftersales software.
The Results
185%
Increase in marketing qualified leads (MQLs)
28%
Increase in organic traffic
220%
Increase in content output
£118K+
Revenue gains from SME OEM clients using Partful’s EPC solution
Background
Partful set out to transform how OEMs manage aftersales support with their 3D interactive parts catalogues and work instructions platform. Their technology already had strong product–market fit, but brand visibility lagged behind their innovation.
While their competitors dominated organic search for generic “EPC” and “work instructions” terms, Partful needed a scalable SEO strategy to build authority and capture demand in two key verticals – E-Mobility and Energy.
The goal was clear: make Partful the first name OEMs think of when searching for digital aftersales solutions.
Our Approach
Digital: Building Visibility Through Content and Conversion
Stonechat rebuilt Partful’s organic foundation by launching a new SEO architecture focused on topical depth and intent alignment.
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Introduced a “Solutions” hub, targeting high-value verticals like E-Mobility and Energy.
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Optimised hero imagery, CTAs, and navigation to improve UX and conversion rates.
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Created long-form educational content such as “How to Build an Automated 3D Parts Catalog from CAD Files”, which now ranks in the top 3 for multiple queries.
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Implemented structured data and AI Overview tracking, securing visibility in emerging search features.
This new digital structure positioned Partful as an authority across both product-led and thought-leadership queries.
Data: Turning Search Insights into Strategic Advantage
Using data from SEMrush, HubSpot, and Search Console, we built a live performance framework connecting content output to MQLs.
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Created keyword universes segmented by persona (OEM, dealer, distributor) and industry.
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Benchmarked competitors like Cortona3D to identify content gaps and priority themes.
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Integrated LLM visibility tracking to monitor how often Partful appears in AI-generated results, providing future-proof insights for organic growth.
Partnerships: Content Collaboration and Category Growth
To expand reach and credibility, we supported Partful’s internal marketing and leadership teams in shaping co-marketing and PR opportunities.
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Collaborated with their Head of Marketing to integrate “Free 3D Catalog Build” campaigns into SEO content, driving high-intent MQLs.
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Advised on LinkedIn content strategy to align brand storytelling with search demand.
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Shared ongoing keyword and performance reports with stakeholders, creating a collaborative feedback loop that accelerated growth.
Platforms: Scaling with the Right Infrastructure
Behind the scenes, we ensured the website was ready to scale technically.
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Built schema markup across all key pages for better machine readability.
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Streamlined internal linking between industry, persona, and blog pages to reinforce topical authority.
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Created reporting dashboards for monthly board packs, connecting performance to ROI.
These improvements reduced manual reporting time, aligned internal teams around measurable KPIs, and ensured continuous visibility improvements month after month.
Conclusion
By combining all four pillars of our DDPP framework, Stonechat Digital helped Partful evolve from a promising SaaS start-up into an established authority in the Energy and E-Mobility markets.
What began as an SEO partnership has become a blueprint for how B2B software companies can turn CAD data into commercial growth, scaling traffic, leads, and credibility across traditional search and the next generation of AI discovery.
Partful’s digital transformation continues to power results, proving that with the right strategy, even the most technical products can shine online.
Wirral, United Kingdom
