Watt a journey! – From £20k to £2m+
Learn how Stonechat Digital transformed The Energy Shop from a legacy price comparison site into one of the UK’s fastest-growing energy platforms. By combining all four pillars of our DDPP framework, Digital, Data, Partnerships, and Platforms, we delivered +8,000% revenue growth, redefined the customer experience, and built a scalable model that continues to drive sustainable returns.
The Results
8000%
Increased Revenue
Top 10
Rankings for competitive commercial queries
£2m+
Estimated revenue by end of 2025
300+
Active affiliates onboarded
AIO
Featured in AI Overviews
56%
Conversion rate uplift
2,000+
Customers switched monthly
100+
Digital PR links built
Background
Founded in 2003, The Energy Shop was one of the first Ofgem-accredited comparison sites, but by 2020, it was struggling. Search visibility had collapsed, the user experience was outdated, and operational inefficiencies from legacy systems stifled growth. Reliant on seasonal PPC performance, the business needed a complete reboot, not just a redesign.
The mandate was simple: “Keep the lights on.”
The ambition we built was far greater: turn it into a sustainable, scalable digital business.
Our Approach
Digital: Rebuilding for Visibility and Conversions
We redesigned The Energy Shop’s website from the ground up — creating a clean, mobile-first experience that aligned with Google’s modern standards.
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Launched a content-led SEO strategy targeting high-value queries like “business energy quotes” and “fixed energy tariffs.”
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Implemented structured data (schema.org) to win featured snippets.
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Delivered a 56% uplift in conversion rate and consistent top 10 keyword rankings.
Data: Turning Tariff Feeds into Competitive Advantage
Data became the foundation for credibility and growth.
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Developed automated dashboards and analytics pipelines, cutting reporting time from days to minutes.
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Created tariff datasets and insights that powered new content, comparison tools, and third-party integrations.
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Enabled accurate, real-time pricing across all customer journeys.
Partnerships: Expanding Reach and Credibility
Strategic partnerships unlocked new revenue streams and brand visibility.
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Secured a data-licensing deal with Which? for real-time tariff insights.
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Partnered with Cornwall Insight to publish co-branded whitepapers.
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Onboarded British Gas and E.ON Next as early API adopters.
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Built an affiliate network of 300+ brokers and consultancies, creating long-term, recurring revenue.
Platforms: Building the Infrastructure for Scale
Behind the scenes, a new technical backbone powered the transformation.
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Built a bespoke CRM and quoting engine, reducing processing time by 70%.
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Created secure API endpoints for partners to access anonymised tariff data.
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Pivoted from a single comparison site to a Service-as-a-Platform model, licensing technology to affiliates and media brands.
Conclusion
By executing across all four DDPP pillars, Stonechat Digital transformed The Energy Shop from a static comparison site into a data-driven, technology-led energy platform.
What started as a survival mission became a model of innovation in the UK energy market, one that now powers growth for both The Energy Shop and its partners.
Wirral, United Kingdom
